Objectives
- Refresh the EnergySmart brand identity to be more modern, energetic, and bold, capturing the company’s innovative and progressive spirit.
- Retain continuity with the existing colour scheme to ensure seamless integration across current assets, including fleet and uniforms.
- Create a flexible brand that can be applied across a variety of formats, from digital platforms to outdoor and print advertising.
- Develop a dynamic, forward-looking logo lockup that could stand on its own or be enhanced with animations for digital use.
Our Approach
Brand Discovery Workshop
We began with a collaborative workshop with EnergySmart's leadership team to clarify their unique position in the market. This session helped us define their USPs, company values, and brand personality, laying the groundwork for a visual identity and tone of voice that authentically reflects who they are and resonates with their audience.
Logo Development & Conceptualisation
Our design team began by focusing on EnergySmart’s core mission: moving people and their homes into warmer, healthier environments with cutting-edge technology. We created a logo that visually communicates this idea of progress, with two forward-moving arrows symbolising energy flow and expansion. These arrows also subtly reference air movement and electrical connections, linking directly to the company’s service offering.
Colour Scheme & Typography
The primary green colour remained at the heart of the rebrand, with Fluoro Lime introduced as an accent colour to bring energy and focus to key elements, such as the logo icon, call-to-action buttons, and main headlines. A range of secondary greens and pastel tints were introduced to provide flexibility, ensuring the brand looked strong and fresh across different media. Bold, modern typography was chosen to complement the logo’s dynamic feel, helping EnergySmart stand out in the market.
Brand Guide & Versatility
To ensure the brand remained consistent and adaptable, we developed a comprehensive brand guide. This guide outlined how to use the logo and colour palette across various platforms, from digital to outdoor and print. It also provided guidelines for future brand applications, allowing EnergySmart to evolve and expand while maintaining a cohesive identity.
Results
EnergySmart’s refreshed brand identity has successfully positioned the company as a modern, innovative leader in the energy efficiency industry. The bold and flexible design has already made a significant impact in the market, reinforcing EnergySmart’s commitment to providing forward-thinking solutions for homes and businesses.
- Enhanced Brand Identity: The refreshed brand is vibrant, confident, and adaptable, helping EnergySmart stand out across digital, print, and outdoor media. The design allows for differentiation across product categories while maintaining a unified brand presence.
- Stronger Market Presence: The client is delighted with the brand’s new look, which reflects their values of innovation and progression. The flexible logo and modern design system resonate well with both existing and new customers, reinforcing EnergySmart’s position as a trusted, future-focused brand.
- Future-Proof and Scalable: With its adaptable design, EnergySmart’s new brand is built for long-term growth. The logo and visual identity can easily be extended as the company expands, ensuring EnergySmart’s brand remains relevant and strong as they continue to innovate.
EnergySmart’s brand transformation demonstrates how a thoughtful, creative approach to design can enhance a company’s visual identity while honouring its heritage. The new brand elevates EnergySmart’s presence in the market, setting the stage for continued success and innovation in the years ahead.
