Formthotics

Formthotics™ is a true New Zealand success story, built over nearly 30 years of world-leading podiatry innovation. It was time to create some brand assets that would help their global distribution network produce material that engaged directly with the end-user.

Imagic developed the style and managed the photography of these hero images to showcase the target audience getting the most out of their chosen activity. Final imagery was deployed across packaging, the website and to the distribution network for retail and marketing.