Point 6
Point 6 is a Colorado-based company specialising in performance socks made from NZ merino wool. They combine state of the art knitting techniques with a compact spun merino wool yarns to produce premium performance socks, ideal for any activity from cycling to snowboarding.
With a highly technical product, Point 6 needed a website that would tell their story and offer a great online selling platform. Imagic worked with the team at Point 6 to complete a full website makeover and produce an intuitive, responsive and customer focussed site. We built the site on Shopify with a customer-first approach. This approach meant including filtered search functionality, social media integration throughout and a private login for resellers.
We shortened the buyer's journey where possible; promoting ease of access to relevant content. Videos are used throughout the site to show the process and science behind the product, allowing for minimal copy, shifting the site’s focus to bold imagery, which reflects the spirit of adventure and authenticity behind this product.
