In an era where content is king, video and photography are the keystones. These mediums allow for the most direct, emotive, and impactful form of communication between your brand and its audience.
Our experts in video production and photography help you capture visually engaging content that enhances your online presence across various platforms. We are here to help you with every step of your project: from strategy, to scripting, production, post-production, animation and online video marketing. At Imagic, we collaborate hand in hand with you to develop customised strategies for video and photography that are tailored to your business objectives and budget.
The key benefits of strategic Video and Photography content:
Visual content like videos and photographs excel in grabbing and holding customer attention. An article with relevant imagery gains 94% more total views than an article without. As people get busier, photography and video offer audiences a convenient alternative to having to read long product descriptions.
Videos and photos vividly showcase your products and services, providing a clear, visual representation that helps customers understand and see the value of what you offer. This dynamic display makes your offerings more tangible and appealing.
Visual content, especially videos, profoundly influences buying decisions; 90% of customers report that product videos help them make a buying decision. This insight, coupled with customer testimonials, boosts credibility and persuades potential buyers of the product's worth.
Incorporating photo or video content can improve your website’s SEO, as search engines favour sites that provide rich user experiences. These contents can reduce bounce rates and increase time spent on your site, which are key factors in achieving higher search rankings and expanding your online presence.
Visual content is highly shareable, especially on social platforms, allowing it to reach a broad audience quickly. This not only increases brand exposure but also directs more potential customers to your site, maximising visibility and engagement across digital channels. 64% of marketers say video is a successful strategy for them.
We produce a wide range of photo and video content from highly engaging social media content to promotional video, YouTube pre-roll, explainer video, product demo or photoshoot, television commercial, customer testimonial, interviews, dramatisations, animations, and teaching tools.
We work with talented experts to capture your vision: from social media experts, to DOP, sound engineer, lighting technician, gaffers, dolly operators, animators and effects artists.
It’s important to have beautiful content, but it's equally important to ensure that this content effectively reaches your potential customers. Our digital marketing specialists can help you to place your content so that it gets maximum bang and visibility for your budget.
