Search Engine Marketing (SEM) is an incredibly powerful tool for online marketing, allowing your business to reach potential customers when they are either actively searching for your product, or fit the parameters of the customer group you are working to reach. We work with our clients to develop and establish a paid strategy based on your goals, offering, budget and target audience.
The most popular SEM platform used is Google Ads, with Bing or Yahoo sometimes used as a supporting platform if suitable.
The Imagic digital marketing team will build a comprehensive SEM strategy based on your offering, budget and your marketing goals, whether you are looking to drive quality leads, showcase your product to your audience or drive brand awareness.
With powerful features such as precise targeting and keyword selection, your message lands in front of the right audience at the right time. Coupled with insightful analytics, you have the power to optimise and refine your strategy for maximum impact. In essence, Google Ads provide an unmatched opportunity to grow your business in a flexible and efficient manner.
Using a paid search marketing strategy allows you to swiftly increase your visibility online, targeting around specific keywords, locations, audience demographics and more. By utilising manual ad creation or utilising Google's AI abilities, our team can manage your campaigns through budget control, ad creation, ongoing optimisations and results analysis to maximise your performance and reach your marketing goals.
The key benefits of a PPC/ SEM marketing strategy:
A good google ads strategy ensures that your ads appear in the prime location to reach your target audience, such as the top of SERP’s and other key google platform locations such as Gmail feeds, driving potential customers to your website.
SEM platforms have highly precise targeted capabilities, ensuring that your marketing spend is reaching relevant audiences who will be more likely to have an interest in your offering and will therefore be more likely to convert.
With the ability to set and control your budgets for your Google campaigns and only paying per click on your ads, you are only paying for action on your ads, unlike other forms of marketing media where you pay for ad placement no matter the results.
Using Google's comprehensive reporting tools, we can track the performance of your ad campaigns in real time and make data driven decisions around the performance of your campaigns to then better optimise for success.
Overall, SEM offers businesses a powerful and flexible advertising solution to reach their target audience, drive website traffic, generate leads, and ultimately increase sales and revenue. By leveraging different types of SEM campaigns like Search, Display, and Performance Max, businesses can effectively reach users at every stage of the customer journey and achieve their marketing objectives.
Google Search ads are a text led ad format that appear at the top or bottom of the SERP’s (Search Engine Results Pages) when a potential customer searches for specific keywords. Search ads are highly targeted and are used to capture relevant audiences who are actively searching for a product or service with intent to research, consider and convert.
Google Display ads have a couple of format options available, but are mainly an image, or image and text led format. Display ads are placed on websites within the Google Display network, such as apps, websites and video platforms. These ads work to target audiences based on their demographics, interests, browsing behaviour and other factors, and are ideal for building brand awareness and reaching potential customers, helping your product or service to be considered.
Utilising automation and machine learning, Performance Max helps you increase your presence and maximise the performance of your ads across multiple platforms, such as Search, Display, Youtube, Shopping and Discover. Optimising your ads to reach your specific conversion goals, you can use Performance Max to reach your audiences across a range of formats effectively.
Better suited to reaching potential customers that are in the consideration phase, Demand Gen allows advertisers to select the Google platforms they wish their ads to display on, offering more control as to how and where your ads appear. Whilst similar in ad format capability to Performance Max, Demand Gen is more selective and ensures your ads can be placed in high visibility channels to generate demand and encourage consideration.
Google Shopping can be implemented as a standard shopping campaign or a Performance Max campaign format, depending on your specific needs. It allows retailers to showcase products and drive a highly targeted audience to your online store, driving consideration and conversion. Google Shopping Ads use imagery, brand and product attributes to showcase products in a much more visual format, leveraging target capabilities to reach intent driven audiences and direct them through to your purchasing platform.
