The logo was designed with the merging of four entities and the emergence of the new Haeata Community Campus at its core.
Combining four schools into one new school requires a great deal of empathy for the local communities, and the Haeata brief demanded empathy to shine positively through the new identity. Many stakeholders with a highly emotional and vested interest were involved. We took them on a very inclusive and carefully managed journey to develop an identity that is surprisingly simple, elegant and unanimously approved.
